Not a habit tracker. Not a budgeting tool.

The things you want, just effort‑gated.

Earning It helps you get the things you want without giving in to instant gratification. Select something you want to buy or do. Attach a cost, or a few, then get after it.

Be first in line at launch. One email when it's live, nothing else.

Free 1‑month trial · Launching soon on iPhone · No ads, ever.

Home screen: rewards being earned
A live goal, mid-progress
Claim day
FROM THE FOUNDER

Earning It exists because my own ADHD brain kept running the same loop: want it, buy it, feel the buzz, lose interest, bounce to the next thing. The research on ADHD and impulse buying keeps finding the same link: reward‑hungry brains gravitate to instant gratification, because the dopamine is in the buying, not the having. One‑tap shopping is engineered to feed exactly that.

So I built the thing that flips the loop: put the dopamine in the earning. Name the want, price it in effort, watch the bar fill. By the time you claim it, you've had a hundred small hits of progress, and the thing in your hands actually means something. Structure that works with the wiring, never shame that works against it.

— the founder

For the shopaholics and the go‑getters alike.

Impulse spenders who want the brakes back. Grinders who want the receipts.

How it works

Three steps. One honest deal.

Step 1

Write the deal.

Name the reward and set its price in effort. A coffee machine for 250 home‑made coffees.

Creation sheet: coffee machine priced at 250 coffees
Step 2

Track the effort.

Log as you go. The bar only moves when you do. 217 down, 33 to go.

Live goal: 217 of 250 coffees logged
Step 3

Claim your prize.

Hit the number and the lock opens. Paid in full, zero guilt.

Ready to claim: 250 of 250

The same three steps, the same deal, on our App Store listing. What you see is what you install.

Try it

Write your first deal right now.

A working miniature of the real thing. Your reward, your effort, your numbers.

all ten themes. pick yours
the thing you want
push‑ups, yoga sessions, books
read, fences painted… anything
tiny preview: the full app also does
Multi‑Task, Wait Until dates & Abstain quits
smash this
(the logging in the real app is far more impressive)
your move ✍
Pick your theme
🔒 EARNING IT
New Reward
TO EARN IT
Name it, price it, pick a unit…

tiny preview: the full app also does Multi‑Task, Wait Until dates & Abstain quits ✍

Same screens, same rules as the app.
Thirty seconds, start to earned.

Any kind of effort

Four ways to earn it.

Task

Count anything. 10,000 squats. 2,500 pages. $5,000 saved. 250 coffees. 12 fences painted. If you can count it, it's currency.

Multi‑Task

Stack the price. A mixing course + twenty DJ sets + three paydays, all on one set of decks. Unlocks when every task is done.

Wait Until

Let a date do it. A guitar locked till New Year. Movie night locked till exams end. Still want it then? It was never an impulse.

Abstain

Earn it by quitting. 60 days off the drink for the recovery day. 30 off the feed for the tablet. Slip? Reset, go again.

every word above is editable. your reward, your amounts, your rules ✎
Multi-task creation: check, count, wait and abstain stacked on one reward

Or stack them altogether.

One reward, priced three ways at once. A course to finish, sets to play, a payday to wait for. It unlocks when every task is done. Not before.

So you can earn them

by doing the things…

Every kilometre logged, every session ticked. The running kit doesn't move until you do. 572 of 600 km, two tasks down, the quit still holding.

A live multi-task goal: new running kit, 572 of 600 km, abstain holding

…or by not doing them.

Use the app to pause a bad habit, or put a stop to it for good.

Abstain deal: no alcohol and vaping for 60 days earns the recovery day

No alcohol & vaping · 60 days. The price of a full recovery day: sauna, plunge, massage. 20 days left, clock ticking.

Abstain deal: no social media for 30 days earns the e-reader

No social media · 30 days. Trade the feed for the e‑reader. Slip once? One honest tap resets the clock.

Flexing's better when it's earned

Share what it took.

Not just what you got — what it cost you. Every claim mints a receipt worth posting.

Share card: boxing gloves, what it took Share card: running kit earned over 60 days Share card: cheat day earned
Make it yours

Ten themes. Two of them, yours by default.

Graphite by day, Silver after dark. The app follows your phone, and eight more wait if you feel like a change.

GraphitePRIMARY
SilverPRIMARY
Dark
Light
Blush
Olivia
Skye
Cobalt
Camo
Emerald
Simple pricing

Cheaper than one impulse buy.

less than the thing you didn't
need last Tuesday ↘

Yearly

A$29.99
per year, about 58 cents a week
  • Unlimited rewards and deals
  • All ten themes
  • Share cards
  • Starts with a free month
FOUNDERS PRICE · LAUNCH WINDOW

Lifetime

A$99.99
once. Yours forever, price locked before launch
  • Everything in Yearly
  • Never pay again
  • Founders price ends after launch
  • Starts with a free month

Every plan starts with a free month. Cancel in ten seconds from your App Store settings.

Why this exists

You could just buy it.
That's the problem.

One tap and it's yours, and somehow it never feels like it. Earning It puts a price back on the wanting: reps, dollars, or days. Pay it in effort first. Then go buy it.

The age of instant gratification

Everything arrives in a tap: the food, the feed, the parcel. When nothing takes effort, nothing feels earned, and the wanting never switches off.

The earning deficit

The things you're proudest of were never the easiest ones. Effort is what turns a purchase into a possession. We just made it countable.

The full story lives on the About page →

Questions

Fair asks.

What platforms is it on?
iPhone first, launching soon on the App Store. Join the waitlist and you'll get exactly one email the day it's live. Android is on the roadmap.
What does it cost?
A free month first. Then A$29.99 a year, or A$99.99 once: a founders price that's locked in before launch and gone after it.
What happens if I slip?
You tap "I slipped — reset", and the clock starts again. No streak shaming, no guilt screens. Nobody's watching. It still counts.
Is my data private?
Yes. Your deals sync to your account so you never lose them, and that's it: no ads, no tracking, no selling your data. Delete your account from inside the app and everything goes with it.
✦ READY TO CLAIM ✦

Want it? Earn it.

You scrolled the whole way. That's the spirit.

Be first in line at launch. One email when it's live, nothing else.

Free 1‑month trial · then A$29.99/year, or A$99.99 once.
No ads. No tracking. Delete everything anytime.