Earning It helps you get the things you want without giving in to instant gratification. Select something you want to buy or do. Attach a cost, or a few, then get after it.
Buying “it” is easier than ever now. Earning it is something else. For the shopaholics and go‑getters alike.
Be first in line at launch. One email when it's live, nothing else.
iOS & Android · private by default · no ads, ever.
Free 1-month trial · then A$29.99/year, or A$99.99 once.
A coffee machine, earned by making 250 coffees at home instead of buying them. Pick how it unlocks: Task, Multi‑Task, Wait Until or Abstain.
154 down. Every tap lands in a running history: receipts of the effort, notes and all.
250 / 250. The bar fills, the button lights up. Claim it guilt‑free. It basically paid for itself.
A 20kg kettlebell, priced at 10,000 squats. Pick the unit (reps, pages, hours, km or dollars) and set the target.
60–100 squats most days, a rest day when it's earned. The history keeps every receipt. 10,000 / 10,000: ready to claim.
Confetti, then onto your Earned shelf. You didn't just buy a kettlebell. You earned it.
A wardrobe refresh behind three different efforts: donate 15 pieces, save $1,000, finish 3 books. Each tracks on its own.
All three struck through, nothing left to do. ✦ Ready to claim ✦
Confetti, then it moves to your Earned shelf. Not just a purchase. Proof.
An abstain deal: 90 alcohol-free days buys the full recovery day: sauna, ice bath, massage.
Ends 9 October, locked in before you start. The app counts the days; you just stay the course.
2 months 28 days left. And if you slip? Hit reset, honestly. The clock starts again. Honesty is the whole point.
A guitar that unlocks on New Year's Day. “If I still want it in the new year, then I know it's not an impulse buy.” The countdown does the work.
Not just what you got — what it cost you.
Three short reads on why this works.
Buying got easier than earning it. Earning It puts positive friction between the idea and the Buy button, and turns waiting into a skill you train.
Read the why →A 2024 study traces ADHD impulse buying to one root: struggling to defer gratification. Training that muscle is the whole app.
See the research →No vaping. No doomscrolling. No alcohol for 90 days. Put a real reward at the finish line, and reset honestly if you slip.
How Abstain works →Stop buying on impulse. Start earning what you want.
Be first in line at launch. One email when it's live, nothing else.
Free 1-month trial · then A$29.99/year, or A$99.99 once.
No ads. No tracking. Delete everything anytime.